About Heather Willison

A proud native of Austin, Texas (The Live Music Capital of the World), Heather started her public relations career working with music, events, and talent for such organizations as the Texas Chapter of the Recording Academy (the Grammy Awards), VH1, Rogers & Cowan and McGuckin Entertainment PR. When she moved to Boulder, Colorado in 2002, it didn’t take her long to find a way to stay connected to the community she knew and loved. In April of that year, she accepted the position of publicity and promotions manager for the nationally syndicated public radio program, etown.

But what music is to Austin, natural foods are to Boulder, and before long Heather found herself intrigued by a new community, which she found just as exciting (if not as much fun to dance to). And from 2004 to late 2006, while working as the director of public relations for the IZZE Beverage Company, she quickly realized that what she truly enjoyed most of all was effectively representing good people behind any product or service she loved, especially those that enhance other peoples’ lives.

And that’s why she founded SNAP! PR—to expand her ability to do just that, for a growing, diverse, and colorful client base.

“It is incredibly gratifying to hone in on the right words, venue, and consumer base for products and services I believe in,” Heather says. “And in this work, the successes are not only shared, they’re continuous, they build on one another, and the rewards become too numerous to list. It’s the perfect work for me. I love every bit of it.”